![]() ![]() "Without a doubt, the best crumb cake ever!" declared Michael M of Lyndhust on Yelp.Īnd said one Tripadvisor commentator: "Still the best crumb cake! When we travel to our vacation home on the Chesapeake Bay, this crumb cake is a must bring for our lovely neighbors!" "The crumb ratio is amazing as it is mostly giant sugary crumbs." "#1 Crumb cake in Jersey and the best I ever tasted," said one Yelper. It's safe to say we contrarians are mere crumbs in the vast ocean of B&W crumb-cake lovers. "I used to love it back when it was perfection," Nunn said. "The consistency of the crumb changed over the years and lost its buttery yum." More: These 10 North Jersey restaurants define New Jersey dining, according to Open TableĬhristine Nunn, a private chef in Fair Lawn, has her reservations, too. ![]() She was so taken aback by Fallon's video, she was tempted to bake a crumb cake and send it to him. "Watching him taste the cake, I thought, 'You could do better.'"Ĭookson said she first had the cake in 1998 when she moved to Bergen County. "It was better then," she said, adding that the cake isn't what should draw people to the shop. "It has the best jelly doughnuts I've ever tasted," she said, "and I don't like jelly doughnuts."Ĭookson's friend, a lifelong Bergen resident who did not want her name used because she works for the county and presumably saying anything critical of a county institution is not looked upon kindly, was a fan - once. "It used to be good," she said. Rita Cookson, a pastry chef and River Edge resident, is no fan of the cake either. I say butter, much more of it, to the batter, would be a great addition. ![]() However, it seemed to me that he didn't exactly gush, but uttered such non-committal words as crumbly, cinnamon-y and then, perhaps, feeling obliged, whispered "really good," before mumbling that coffee would be a good addition. More: B&W Bakery's famous crumb cake gets shoutout from 'Tonight Show' host Jimmy Fallonįallon seemed to like it well enough. Apparently a friend had heard that Fallon liked coffee cake and sent him what he claimed was "the best in the world." Still the other day talk show host Jimmy Fallon posted a video on Instagram of him and his two young daughters trying the cake. What my colleagues said just a couple of years ago? "Too dry." It didn't make my list of 22 Best Desserts in North Jersey. Goldbelly ships the cake as well as hundreds of other regional foods all across the nation. It doesn't mention that the Times said it 17 years ago. Goldbelly, an online marketplace, used in its description for the B&W crumb cake. After all, the New York Times called it to "die for." That gush was something. I was working then on a feature on great desserts in North Jersey and I knew I had to try B&W's crumb cake. I brought it back to the office and invited anyone who wants a bite to try it. Maybe it was, once upon a time - B&W Bakery in Hackensack has been churning it out for nearly three-quarters of a century.īut the B&W slab of crumb cake I had six months pre-pandemic was bone dry. Let me just - gulp - come out with it: The cake isn't that good. But don't blame the popularity of B&W's crumb cake on tremendous taste, or magnificent moistness, or rich buttery flavor. Blame it on having eaten too many Entenmann's. Warning: This article may upset, offend or infuriate you.īlame it on nostalgia. ![]()
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